Retro '80s exercise themed cell phone savings

I noticed my first Koodo ad the other night on my way to Rexall, where the Oilers died a painful death at the hands of the Calgary Flames.

I find these ads strange. Who are these rogue cell phone providers, where did they come from and how did they manage to plaster what seems like hundreds of billboards all over the city with a guy on them who looks like Will Ferrell?

I've had Olivia Newton John stuck in my head for the last three days and I'm more compelled to eat these phones (did I mention the ads make me think of twinkie-like pastry treats?) than to dump Telus and hop aboard Koodo's pirate ship.